Tourism Board takes honors for ‘Stories Make the Best Souvenirs’ marketing campaign in the category ‘Destination Marketing – Advertising and Marketing Campaigns’
Travel Weekly announced Mazatlán Tourism Board as a winner of a 2018 Gold Magellan Award for its ‘Stories Make the Best Souvenirs’ marketing communications program promoting the destination and surrounding cities.
The Travel Weekly Magellan Awards honor the best in the travel industry for outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.
Created and produced by its marketing partner, Reynolds & Associates, the multi-media campaign positions Mazatlán as a re-emerging Mexico travel destination offering visitors a much richer experience with souvenir stories to savor for a lifetime with family and friends.
“We are honored to have received this prestigious award for our marketing communications program,” said Oscar Pérez Barros, Mazatlán’s newly appointed Secretary of Tourism. “All of us in the destination are very proud of the success achieved this past year. We are seeing young millennials discovering Mazatlán in their search for unique sea and land adventures. The ‘young at heart,’ who recognize the great value of a vacation, and even retirement in Mazatlán. Families are visiting our destination in search of value and a culturally rich learning experience while “foodies” are flocking to Mazatlán for our distinctive and varied cuisine,” he added.
For more information about Mazatlán, visit www.GoMazatlan.com.