Historic shoreline and tourism hot spot Olas Atlas has a renewed vibrancy as active vacationers experience enhancements at this famous Mexican oceanfront promenade.
As part of the Mazatlán’s commitment to emphasizing a modernized look and feel, combined with a delicate blend of old world charm, Mazatlán’s most popular beach, Olas Altas, is celebrating a refreshing new look.
“We appreciate our travelers from afar, looking for a sparkling and stylish destination, mixed with the preserved charm of centuries of history,” said Marco Antonio García Castro, Secretary of Tourism, Mazatlán Tourism Board, “It is an honor to deliver both comfort and a contemporary feeling at Olas Altas, while retaining much of the character from the 1940s, 50s, and 60s,” he added.
The city made infrastructure improvements to the famed Malecón, home to one of the world’s most spectacular sunsets. The enhancements span most of the 4-mile-long oceanfront promenade and include new sidewalks and light fixtures that provide among other things, a romantic setting for a moonlit stroll. Active enthusiasts, like cyclists, are enjoying the new bike pathway and the streamlined access it provides.
While the improvements can be immediately noticed by the new or returning visitor, landmarks from those golden days remain, including “El Venadito,” a symbol of the etymological origin of the name of the city in the statue of a deer. Another distinctive landmark, the Carpa Olivera, is the oldest natural pool in Mexico and was recently refreshed just two years ago.
Silvia Ruiz Coppel, Undersecretary of Tourism, hailed the newly manicured cobblestone streets, world- class restaurants, and highly sought-out boutique hotels along Olas Altas, while revering the nostalgia that the area retains.
“We cherish that some of the most famous people in the U.S. and and Mexican political and cultural history continue to choose Mazatlán and Olas Altas as their hideaway,” said Ruiz Coppel. “From past Mexican Presidents and some of the most celebrated names in Hollywood like Errol Flynn, Clark Gable, John Wayne, and Robert Mitchum to modern-day movie stars, Mazatlán will always be a quick getaway that’s not too far from home, but a world away from the everyday grind,” Ruiz Coppel added.
Many in the tourism industry will experience this renaissance at Tianguis Turístico, a global tourism event where Mexico hosts hoteliers, travel agents, tour operators, OTA’s, meeting planners, airline executives and travel media from more than 80 countries. Tianguis Turístico Mexico 2018, will be held at the International Convention Center from April 16-19, 2018.